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Services for a successful tour

How we help plan your perfect music tour

With every music tour we operate, our aim is the same: to ensure that every group has a smooth, well-organised and truly successful experience.

From the moment we first speak to you, through to the the actual tour itself, we are on hand to provide the services and back up needed to have a great time.

Personal consultation and music tour planning

From our initial conversations, we aim to understand what you want to achieve and what your budget is. We can then use our experience to recommend options which may appeal to you. Some clients have a very clear idea of what they want from their tour, others want our suggestions regarding destinations, venues and excursions. Either way, we will listen to your needs, come back with a series of recommendations and options and work in partnership with you to plan your ideal tour.

Fully bespoke tours 

All tours are fully bespoke to your group. For those groups wishing to experience multiple cultures and perform in several countries whilst on tour, we can organise a perfect itinerary to suit the groups needs.


Multi-centre music tours

For those groups wishing to experience multiple cultures and perform in several countries whilst on tour, we can organise a perfect itinerary to suit the groups needs. Multi-centre tours are particularly popular with those groups travelling from outside Europe.  We are happy to organize any number of locations during the trip and will ensure a memorable music tour. Previous groups from Australia have travelled across mainland Europe from Venice, to Milan, Geneva and Paris. Or why not include a short stay in London.

Simple booking process

Once we have the trip scoped out together, we have a very simple booking process. First we create a risk-free reservation. Then you have a month to work with your party members to ensure that you can confirm numbers and make any fine-tuning to your plan. You can them pay a deposit and the rest of the fees prior to departure.

Planning for a successful trip

One of our dedicated account managers will work with you and other party organisers to make the tour a success. As you can imagine, the account managers put a lot of time in to each tour to ensure it runs like clockwork. All aspects of the tour are planned out ahead, ensuring that when you arrive at concert venues or have an excursion planned, everything is in place and on point for your arrival.

We also provide a range of support to help you manage the tour process, including:

  • a party leader's information pack

  • full itinerary for all travellers

  • publicity materials to help promote your concerts

While you are away

Some parties actually opt to have a Gower Tours courier join them on their tour, either to help with translations or simply to assist with tour admin. Most parties do not take this option. Either way, when you are on the tour we are always on the end of a telephone should you need support.

Discuss your perfect trip

Interested in performing at amazing venues? We can help tailor the perfect trip for your school or adult tour. Call us on 0115 9404 303 or get in touch by using the form below:

All our tours are ATOL and ABTA protected

Choose Gower for your next music tour

ATOL & ABTA protected - your money is safe with us


With over 30 years experience in organising tours for adult ensembles, we know what's important in creating a successful, fun and memorable trip 


Intimate knowledge of venues, locations and accommodation, which enables us to tailor the trip perfectly to the needs of your group


Our team will take care of everything: transport, accommodation, venues, publicity - we can even have one of our multi-lingual team accompany your party if preferred


Safety and security is paramount. Our venues and accommodation are routinely inspected by our staff to ensure they meet our rigorous  standards

More practical information to create your perfect tour

A step by step guide to booking your music tour with Gower.

Understand how your booking fees are safe with Gower.

We provide comprehensive insurance for all our trips and tours.

Practical information you need to read ahead of planning your perfect music tour.

Understand more about our inspection visits and whether this option is for you.

Understand how we work together to generate publicity for your tour to attract people to your concerts.

Practical information, foreign office advice, NHS travel advice and more

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